Privacy Policy

This Privacy Policy explains how MSSHINE PRIVATE LIMITED ("MSSHINE", "we", "us") collects, uses, shares and protects information when you use the MSSHINE platform and website (the "Service"). We are committed to handling your data responsibly and transparently.

1. Information We Collect

Account data: business name, contact name, email, and login credentials.
Transaction data: orders, billing, inventory, staff and menu information you enter or generate through the Service.
Usage data: how you interact with the Service, including device, browser, log and diagnostic information.
Customer data: guest details you choose to store in the CRM, for which you are the data controller.

2. How We Use Data

To provide, operate, maintain and secure the Service.
To power AI predictions, forecasts, analytics and recommendations.
To communicate with you about your account, support and product updates.
To improve our features and develop new ones, using aggregated and de-identified data where possible.

3. AI & Data Processing Disclosure

The Service uses your operational data to generate forecasts, alerts and insights. Where we use data to improve our AI models, we prioritize aggregated and anonymized or de-identified data so that outputs do not identify individuals. We do not sell your data. AI outputs are advisory and may be imperfect; you retain control over the decisions you make based on them.

We share data only as needed to run the Service, including with:

Payment processors to handle subscription billing and in-app transactions.
Delivery and ordering integrations you choose to connect.
Infrastructure and analytics providers that host and support the Service under confidentiality obligations.
Authorities where required by law.

5. Data Storage & Security Measures

We protect data with encryption in transit and at rest, access controls, monitored infrastructure and regular backups. While no system can be guaranteed perfectly secure, we work continuously to safeguard your information and to respond promptly to any incident.

6. Cookies & Tracking

We use cookies and similar technologies to keep you signed in, remember preferences, and understand how the Service is used so we can improve it. You can control cookies through your browser settings; disabling some may affect functionality.

7. Data Retention & Deletion Rights

We retain data for as long as your account is active or as needed to provide the Service and meet legal obligations. On account closure, you may request export and deletion of your data, and we will delete or de-identify it within a reasonable period, subject to legal retention requirements.

8. Your Rights

Subject to applicable law, you may request to access, correct, update or delete your personal data, or object to or restrict certain processing. To exercise these rights, contact us using the details below. We may need to verify your identity before acting on a request.

9. Children's Privacy

The Service is intended for businesses and is not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us data, please contact us so we can remove it.

10. Policy Updates

We may update this Privacy Policy from time to time. Material changes will be posted here with a revised "last updated" date, and where appropriate we will notify you through the Service or by email.

11. Contact for Privacy Queries

For privacy questions or to exercise your rights, contact our privacy team at privacy@msshine.co or via our Contact page. Registered office: MSSHINE PRIVATE LIMITED, Ashram Road, Ahmedabad, Gujarat, India.